ÉclAIr

Where elegance meets intelligence.

The first AI-Native Stylist, Wardrobe Engine & Travel Planner.

Digitize your closet, drive daily engagement, and unlock resale — all in one intelligent, monetizable fashion platform.

Founder: Clemence Sop

Patent in Process – Proprietary AI & Style Optimization Technology

Problem

Fashion is wasteful. Consumers struggle with wardrobe choices, travel packing, and resale. Brands fail to personalize, losing billions in unsold inventory.
Despite AI advances, the industry remains reactive, not predictive.

$500B+ in clothing goes unworn annually — massive untapped value in closets
Fashion waste tops 92M tons/year, while most wear only 10–20% of what they own
Consumers want resale (75%), but lack tools — resale remains fragmented and inefficient
$210B in unsold retail inventory reveals a broken feedback loop in demand prediction
AI in fashion is growing 40%+ CAGR, yet no player unifies styling, resale, and psychometrics — Éclair fills that gap

EclAIr uses behavioral intelligence to unify styling, shopping, and resale, making fashion smarter, sustainable, and personal.

Vision

Building the Future of Wardrobe Intelligence. Where AI meets identity, commerce meets purpose, and style meets precision.

AI Intelligence

Smart technology that learns your style

Personal Identity

Fashion that reflects who you are

Sustainable Purpose

Reducing waste through smarter choices

Market Opportunity

We're not chasing installs — we're engineering habits, scaling through cities, and growing by design.

TAM

$300B+ — Fashion, resale, beauty, travel (female-led)

SAM

$25B — AI tools for packing, resale, outlet shopping

SOM

$2-3B — Early adopters in NYC, Singapore, Riyadh, Dubai, Monaco

Women account for 70-80% of fashion and beauty spend globally. Resale is growing 24% CAGR. The market is large, growing, and underserved.

EclAIr is the first AI-native platform that digitizes your wardrobe, styles you daily, packs for you, and turns your closet into a resale economy – unifying styling, shopping, and resale in one intelligent wardrobe.

Why Now

AI adoption is reaching consumer-scale, but fashion remains underserved

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Éclair brings AI beyond recommendations — into daily, real-time wardrobe decisions
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GenAI market expected to exceed $1.3T by 2032 (Bloomberg)

Resale is mainstreaming — fast

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Global fashion resale projected to hit $350B+ by 2030
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Éclair lowers friction, increases liquidity, and unlocks closet-level monetization

Web3 is maturing into utility

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Tokenized fashion assets, digital twins, and creator royalties are gaining traction
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Éclair is building wardrobe ownership infrastructure before the space saturates

No one owns the intelligent fashion interface — yet

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$2T fashion market lacks a daily-use platform that answers: What should I wear, pack, buy, or resell?
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Éclair positions itself as the operating system for personal style + resale

Consumer shift: Gen Z demands expression, circularity, and control

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73% prioritize self-expression, 83% shop secondhand, yet most platforms remain trend-based
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Éclair delivers personalized, sustainable, and intelligent fashion through behavioral AI + Web3

Click to expand

Niche Domination: Daily Outfit & Travel Planning

We own a focused, high-intent niche: Helping people plan what to wear and what to pack — while enabling them to buy, sell, and own fashion in one intelligent platform.

Why EclAIr Wins

A Stylist You Can Talk To

Conversational AI delivers real-time outfit planning based on mood, calendar, weather, and your psychometric profile making Éclair your daily fashion companion.

Smart Travel Packing

Éclair builds capsule wardrobes for travel and events, automatically accounting for destination, climate, and planned activities so you pack with purpose, not panic.

Web3 Wardrobe Integration (Phase 2 Launch)

In Phase 2, Éclair introduces Digital Asset Product Passports (D.A.P.P.) on Polygon turning garments into verifiable, traceable assets. This enables secure resale, royalty enforcement for brands and creators, and future AR/metaverse extensions all from your real closet.

Buy & Resell Marketplace

Éclair is a fashion marketplace at its core designed around use, not just trends. Users will buy and resell directly through their digital wardrobe, with smart contracts automating payments, royalties, and authenticity.

Built for Community

From creator closets to styling circles, Éclair is a social layer for fashion. Users can share outfits, join style challenges, and earn status through sustainable habits. In the future, community tokens and soulbound badges will unlock exclusive drops, styling perks, and reputation-based rewards.

Key Benefits

Daily utility = sticky retention

Resale engine = scalable commerce

Community = organic growth + loyalty

AI + Web3 = defensible infrastructure

Éclair: Building the Ownership Layer for Global Fashion

From Luxury to Everyday to Purpose-Driven Garments — All On-Chain

Tokenizing the Full Fashion Spectrum

Luxury

$362B global luxury fashion market — primed for authentication, resale, and digital ownership

Everyday

Over 80 billion garments produced annually — less than 1% are recycled or resold

Special-Use

$90B global uniform and workwear market — with growing demand for reuse, repair, and tracking

Web3 Infrastructure

D.A.P.P.

Digital passports linked to garments—projected to become a $16B+ industry by 2030 (source: BCG)

Wardrobe Identity

Unlocks a new data layer for AI, resale, and personalization

Wallet & Payments

420M+ global crypto users (as of 2024), driving demand for stablecoin-native commerce

Smart Contracts

$7.5T in tokenized real-world assets expected by 2030 (Boston Consulting Group)

Strategic Edge

STEP1

Create a programmable ownership and transaction layer for the $2T+ global fashion market

STEP2

Build a new category of behavioral and asset-linked data from what people wear

STEP3

Bridge AI-driven personalization with on-chain commerce and circular logistics

STEP4

Position Éclair at the intersection of digital identity, Web3 finance, and consumer infrastructure

Create a programmable ownership and transaction layer for the $2T+ global fashion market

Build a new category of behavioral and asset-linked data from what people wear

Bridge AI-driven personalization with on-chain commerce and circular logistics

Position Éclair at the intersection of digital identity, Web3 finance, and consumer infrastructure

The Future of Fashion Ownership

Éclair transforms clothing into programmable, ownable, and tradable assets—turning $10 basics to $10,000 couture into on-chain infrastructure for identity, utility, and commerce.

AI Clothes Changer

Experience the future of fashion with our AI-powered virtual try-on technology. Upload your photo and any garment to see how it looks on you instantly.

Note: This service uses Hugging Face's free tier, which has GPU usage limits. If you encounter quota errors, please wait a few minutes and try again with smaller images.

Person Image

Click to upload person image

Garment Image

Click to upload garment image

Denoising Steps

Current: 30

Seed

Our Team

Passionate visionaries building the future of fashion and technology

Clemence Sop

Founder & CEO

Clemence Sop

Founder & CEO

Harvard EMBA and Mensa IQ Society member (top 2% globally) with a record of building scalable, AI-powered ventures. Creator of a psychometric profiling platform valued at $12M within a year. Merges behavioral science, design, and data to solve complex challenges across fashion, fintech, and philanthropy. Subject of an upcoming Netflix documentary on my life and entrepreneurial journey, set for global release in 18 months.

Emma Liu

Co-founder & Chief Brand Officer

Emma Liu

Co-founder & Chief Brand Officer

Luxury expert, brand strategist, and former Miss China 2006. Deep expertise in beauty, travel retail, and luxury positioning. Bridge between heritage fashion and modern tech-first consumer needs. Leads USA Market Expansion.

Noora Al-Afaliq

Co-Founder & GCC Expansion Lead

Noora Al-Afaliq

Co-Founder & GCC Expansion Lead

Harvard alumna with an MBA and a background in architecture, blending strategic leadership with a refined artistic eye. A proud Saudi and a member of INSEAD's Women Leaders 2030, passionate about empowering the modern Arab woman and elevating niche audiences with purpose and style. Her vision is rooted in elegance, culture, and bold ambition — shaping experiences that are both impactful and beautifully crafted.

Diego Angel Calderon

Lead Product Developer

Diego Angel Calderon

Lead Product Developer

Multidisciplinary engineer with strong expertise in AI and full stack development. Focused on building scalable products that integrate intelligent features and modern user experiences. Combines backend and frontend knowledge with DevOps skills to ensure smooth, automated, and reliable product delivery.

Advisory Board

Federica Marchionni

Former CEO of Lands' End | Former President of Dolce & Gabbana USA

Expertise: Luxury fashion, digital transformation, sustainable growth, ESG strategy

Why her: Federica brings unparalleled insight into building purpose-driven, high-impact fashion platforms. Her expertise strengthens EclAIr's positioning at the intersection of intelligent design, circular commerce, and global expansion.

Irene Galperin

Columbia University MBA and global CMO

Expertise: Brand strategy, consumer insights, behavioral economics

Why her: Brings 20+ years leading digital transformation and cross-market brand growth for Fortune 100 companies, with deep expertise in financial ecosystems.

Brian Stahl

Technology & Commerce Advisor | ex-Wayfair, ex-Microsoft

Expertise: Platform architecture, digital commerce, omnichannel strategies

Why him: Brings 15+ years scaling global technology platforms across enterprise and startup environments. At EclAIr, advises on user intelligence systems and commerce infrastructure as we scale across markets.

From Social Buzz to Real Traction

•Over 215,000 sign-ups driven by targeted social campaigns
•60,000 users tested the product and validated the experience
•Proof of concept (POC) completed with strong user retention signals

Traction & Signals

Validated Demand

• 50,550+ users tested; 100% plan to purchase
• Clear pain points in planning and wardrobe use

Strong Early Engagement

• 111,200+ signups via TikTok and influencers
• 80% click-through rates on packing and outfit features
• MVP fully bootstrapped to date

Product Readiness

• Psychometric planner and outfit engine complete
• Beta launch in 90 days: New York, Singapore, Riyadh, Monaco, Dubai

Strategic Interest

• Partnership talks with resale and outlet platforms
• Advisor support from Nike, Pinterest, LVMH teams

Éclair Revenue Model

Éclair combines SaaS, commerce, and Web3 to drive recurring revenue and high-margin transactions.

Freemium

Free tools (outfits, closet, packing) to convert users.

Subscriptions

$6.99–$14.99/month for AI styling, calendar sync.

Affiliate Sales

10–15% commission on brand/shop purchases.

Resale Fees

5–10% on peer-to-peer closet sales (starting Year 2).

Concierge

$199/year for travel styling, wardrobe detox, outlet sourcing.

Web3 Wallet

$273.75/year for NFT wardrobe, resale royalties, and AR try-ons.

Premium Subscription Breakdown

$6.99–$14.99/month or $99/year

Unlocks:

Unlimited AI outfit planning + calendar/weather sync

Smart trip & event-based packing assistant

Mood + personality-based styling

Closet usage analytics + value forecasting

Resale price prediction + auto-listing

AI stylist avatar for voice/text

Drives high ARPU, retention, and user loyalty

5-Year Revenue Projections (with Web3 Services)

Metric	Year 1 (2026)	Year 2 (2027)	Year 3 (2028)	Year 4 (2029)	Year 5 (2030)
Total Users	300,000	1,000,000	3,000,000	5,000,000	7,000,000
Premium Subs	30,000	100,000	300,000	500,000	700,000
Subscription Revenue	$8.21M	$27.38M	$82.13M	$136.88M	$191.63M
Affiliate Revenue	$1.50M	$5.00M	$15.00M	$25.00M	$35.00M
Concierge Revenue	$0.60M	$1.99M	$5.97M	$9.95M	$13.93M
Resale Revenue	$0	$3.00M	$21.00M	$45.00M	$77.00M
Web3 Wallet Revenue	$3.75M	$68.44M	205.31M	$342.19M	$479.06M
Total Revenue	$14.06M	$105.80M	$329.41M	$559.01M	$796.62M

On track to exceed $100M by Year 3

What Fuels Éclair's Scalable Growth

10% premium subscriber conversion, with increasing ARPU through upsell modules

Conversational AI drives daily engagement and long-term retention

Psychometric styling + resale infrastructure creates defensibility and behavioral lock-in

Global rollout leverages influencer-led distribution and local brand partnerships

Web3 Wallet Assumptions

25% user opt-in expected

$50/year entry-level utility pricing (Year 1)

$273.75/year full-feature access (resale, royalties, AR utility)

Competitive Snapshot

Metric	ÉclAIr (Our Edge)	Alta	Daydream
Smart Closet Uploads	Yes AI tags + wear analytics → personalization & token potential	Yes Basic uploads & cleanup	No No closet support
Conversational Avatar	Yes Two‑way chat with mood/photo/context understanding	Limited One-shot "Tell Alta" prompt	Yes Chat for new-item discovery
Emotion-Driven Styling	Yes Psychometrics + context-aware → identity-reflective outfits	Yes Closet-based suggestions	No No identity styling
Web3 Wardrobe Ownership	Yes NFT-backed garments + resale royalties → closets as digital assets	No No blockchain integration	No No ownership or resale capability
Full Lifecycle Monetization	Yes Digitize → style → pack → buy → own → resell + token rewards	Limited Styling + packing only	Limited Product discovery commission only

Why Éclair Wins

Closet as Digital Asset

Each upload becomes a tagged, behavior-rich, and tokenizable asset—enabling deeper personalization and lifetime value.

Habit-Forming Avatar Chat

Our two-way conversational engine understands visuals, mood, and context—building loyalty beyond Alta's prompt and Daydream's item chat.

Web3 Asset Ownership

NFT-backed garments with built-in resale royalties mean closets become appreciating portfolios.

End-to-End Monetization

We earn across the full wardrobe journey—affiliate commerce, token royalties, resale—unlike feature-limited competitors.

Éclair is not a styling app. It's a personal infrastructure layer for identity, resale, and daily decision-making — monetized from day one and built to grow with culture.

Go-To-Market Strategy

Engineered for Behavior, Monetized Through Utility, Scaled by Community

1. Launching Where Culture Travels

We launch in NYC, Riyadh, Dubai, Singapore, Monaco — fashion-forward, mobile-native, influencer-rich cities.

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Fashion Week activations, local concierge capsules, TikTok-native styling challenges
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In-person HNW events and pop-ups with early luxury users
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Strategic PR across fashion-tech, Web3, and global style media
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Target: 1M users Year 1, 5M+ users Year 2

2. We Engineer a Daily Habit, Not Just an App

Éclair becomes a morning ritual: AI delivers personalized outfits based on mood, calendar, and weather.

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Gamified styling streaks, shareable packing plans, match scores
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Personalized nudges create emotional stickiness
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40–50% 90-day retention, 1.5x virality coefficient, CAC <$1.50

3. Monetization Begins Before Resale

We monetize behavior in Year 1 with digital wardrobe subscriptions ($50/year) before resale even launches.

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Tokenized wear history, style graph, closet memory
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Premium AI styling tools + AR planning
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Resale, royalties, and digital twins unlock in Year 2
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Year 1 ARPU: $50+, scaling to $100+ by Year 3

4. AI Trained by Stylists, Scaled by Creators

200+ professional stylists train Éclair's AI on real-world behavior, not just body types

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Launching 100K creator closets for outfit drops, bundles, and resale kits
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Platform earns from premium styling commissions + resale (5–10%)
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$10M resale GMV by Year 2, LTV/CAC > 5x

5. Network Effects by Design

Every new user, creator, and transaction makes the platform smarter and more valuable:

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Users → smarter AI → better retention
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Creators → more closets → more engagement + GMV
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Resale → stronger pricing engine + wardrobe graph
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Éclair compounds value across every layer of use

6. Community as a Growth Channel and Data Moat

We're building a fashion-native, behavior-aligned community layer:

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Stylists and creators lead resale drops and city campaigns
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Referral trees grow user base with zero CAC
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Community feedback directly trains models and bundles
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Community fuels distribution, personalization, and defensibility

Éclair is not a styling app. It's a personal infrastructure layer for identity, resale, and daily decision-making — monetized from day one and built to grow with culture.