Join the Journey

We're inviting investors, advisors, and strategic partners to join us in building the next category-defining platform at the intersection of fashion, AI, and sustainable commerce.

If you'd like to get involved — as a funder, a thought partner, or a connector — we welcome you.

Please complete the short form below to express your interest.

Whether you're committing capital or offering strategic guidance, this is how we start the conversation.

ÉclAIrSeed Investment Memo

Funding Ask

$3,000,000

Runway

12–15 Months

Objective

Build and launch MVP, execute global go-to-market, form key partnerships, and protect intellectual property

Executive Summary

Éclair is the first AI-powered fashion companion that digitizes wardrobes, personalizes daily outfit planning through psychometric intelligence, and integrates resale and packing tools for modern consumers. Our platform addresses the chaos, waste, and fragmentation in today's fashion lifecycle while opening a new frontier in digital identity, shopping, and sustainability.

We are raising a $3M seed round to support 12–15 months of development, launch, and growth. This budget has been benchmarked against top-performing AI consumer startups and reflects the strategic needs of an early-stage, deep-tech company building a behavior-based fashion ecosystem.

Use of Funds

CategoryDescriptionBudget (USD)
Core Team SalariesCEO, CTO, engineers, DevOps, designer$1,277,000
Marketing & GTMInfluencer seeding, paid media, PR, global brand rollout$400,000
Software, APIs, InfrastructureAI tools, cloud services, vector DBs, platform integrations$250,000
Reserve Buffer (15%)Emergency capital, hiring acceleration, expansion buffer$432,450
Office Space & SetupHybrid hubs across Dubai, NYC, and Tel Aviv$230,000
Partnership DevelopmentPilot programs, legal onboarding, retailer/stylist collaborations$200,000
Legal, IP, ComplianceIncorporation, multi-region IP filings, contract law, counsel$150,000
Events & Brand ActivationNYFW, Web Summit, regional fashion activations$100,000
Travel & RelocationGlobal roadshows, team mobility, onboarding logistics$60,000
Hardware & DevicesMacBooks, iPads, wearable test gear$90,000
Total$3,000,000

Traction

Validated Demand

  • • 60,000+ users tested; 100% plan to purchase
  • • Clear pain points in planning and wardrobe use

Strong Early Engagement

  • • 215,000+ signups via TikTok and influencers
  • • 80% click-through rates on packing and outfit features
  • • MVP fully bootstrapped to date

Product Readiness

  • • Psychometric planner and outfit engine complete
  • • Beta launch in 90 days: New York, Singapore, Riyadh, Monaco, Dubai

Strategic Interest

  • • Partnership talks with resale and outlet platforms
  • • Advisor support from Nike, Pinterest, LVMH teams

Timeline & Milestones

PhaseTimelineKey Deliverables
BuildMonths 1–4MVP: digital closet, AI stylist, avatar search
PilotMonths 5–81,000 users, creator tools, integrated resale engine
LaunchMonths 9–12Regional launch (GCC + NYC), brand activations, media + PR
ExpansionMonth 13+Explore SEA, LATAM, resale scaling, and AI personalization v2

Strategic Justification

Why Now:

  • $500B+ in unused clothing signals broken wardrobe behavior
  • 70% of consumers feel daily outfit fatigue
  • Fashion resale, travel, and personalization markets are growing rapidly
  • Gen Z and millennial women want intelligent tools for identity, expression, and sustainability

Why Éclair:

  • First mover in psychometric fashion AI
  • Daily use case drives behavior-driven data moat
  • Fashion-to-resale ecosystem with embedded resale logistics
  • Cultural, mood, and context-aware outfit planning
  • Smart travel assistant with resale monetization opportunities